Gutsy!
Personal care products, focused on sustainability first.
Services
Logo Design
Brand Identity
Packaging Design
Website Design
About & Challenges
GUTSY! is a bold personal care products brand that doesn’t follow the standards. They don’t half-ass using bottles made of “bioplastics” that decompose for decades, rather, they buy earth-friendly bamboo packaging and shipping boxes, along with the bamboo packaging tape from the USA Deep South region. They vet all manufacturers and farms to make sure that they use non-invasive bamboo species and well-paid laborers.
GUTSY! wanted us to use bold typography so that they can emphasize the brave approach and what they are all about. We wanted to showcase the bamboo usage as well, but in a different way than generic bamboo/leaves background, so that we can distinguish them from the other brands. That presented another challenge. Their idea was to use audacious and earthy colors that suit well along with the materials, so we had to keep that in mind while crafting the packaging.
3,000,000+
Plastic bottles saved from the production
100%
Cruelty-Free certified & Vegan friendly
100%
Compostable bamboo packaging boxes
20,000+
Trees have been planted for your orders
The Output & Impact
Also, bamboo may be the main ingredient in the packaging and shipping materials, but it has symbolic value as well.
- Bamboo represents mission, boldness, strength, and ambition because it:
- Grows at an aggressive rate
- Releases 35% more oxygen into the atmosphere than similar biomass of trees
- Regrows in a few months while trees take decades to mature
- And it does all this while requiring far less water than trees and other sustainable crops.
- Did we mention that we printed everything with soy-based inks?
Gutsy! told us that their website’s bounce rate suddenly dropped to 30% of what it was before the branding changes. Traffic to their educational blog pages has increased by 22% as well. They want to be sure that readers and viewers can’t help but become bold warriors for Mother Earth.
Because of the branding changes, people are taking them more seriously and consuming more content. It’s too early to tell, but the new dynamic appears to be boosting sales as well.
Want to Build Something Awesome?
Final Words From the Client
We chose Revoterra because their designs are extremely eye-catching and, like us, bold. They also know how to capture the feelings that their clients truly want to invoke. Given that, they STILL exceeded our expectations! Now we look like a serious, top-tier competitor in our industry. We’ve only been in business for a few years. And our products and website scream “nature” to our audience in a calm and comforting way. People stay longer on our website, and more of them come back after one visit. It hasn’t been long, but orders appear to be increasing. More stores are willing to work with us, too. We owe a lot of gratitude to Ivan and the team!
Robert Igorsky, CEO / Gutsy
Thank You For Watching!
If you are interested in how we can help you grow, drop us an email and we’ll get to you as soon as possible.
Support Us on Socials
Behance
Dribbble
Medium
anytime at hey@revoterra.com